What We're Surfing Lately

You just gotta buy something.

Powerful brands recognize that people want to buy the product and the story.  We don't know much about Bonobos (www.bonobos.com) but the company seems to know what it takes to be successful.  Everyone wants a pair of awesome fitting pants yet there's a lot more here than fabric.  Stories from satisfied users, press clippings that are up to date, and videos make me us want to reach for that credit card...