Technology
Our roots run deep in the technology sector. Many projects are pretty complicated but we're quick studies and that's why these clients like working with us.
Consumer Products
We have been fortunate to work with practically every major consumer packaged goods company in the world. And, we were fortunate to introduce many of them to online qualitative research.
Travel / Transportation
As heavy travelers ourselves, we love to work with travel companies. If we were ever participants in focus groups, these are the types of clients we would want to be the sponsors.
Healthcare and Health Insurance
Working in the health sector can sometimes present challenges in terms of recruiting. By working with specialized recruiters, we're able to recruit any segment from patients to providers to caregivers.
Agencies
We love the creative-oriented assignments that are inherent in working with agencies. In many instances we've worked with the same agency/client pair numerous times allowing us to be a part of the communication development process from start to finish.
Research Firms
When research firms lack qualitative capabilities or specific topic expertise, they often turn to us to help them with assignments. In many instances we will manage the project entirely including recruiting, fielding, and reporting.
Telecommunications
The rapidly consolidating telecommunications landscape has meant a good deal of communications-oriented work. Our clients are looking for ways to rise above the marketing fray and connect with consumers and small businesses.
Business Services
Online research is an especially effective way to conduct B2B research. With online methods, issues like geographic density of clients and scheduling become much less problematic.
Financial Services
An aftershock of the financial services earthquake has been a flight to brand quality among consumers and businesses. Much of our recent work has focused on how to leverage existing brand equity to attract and hold customers.
Media / Entertainment
One of our entertainment clients recently released the next generation of its signature product. To help guide product development, we hosted a two-year panel with intense users to quickly get feedback on issues such as features and naming.
Retail
Retail work often involves our VideoDiary methodology or consumer shop-alongs. We then compile the video into a compelling montage complete with key findings and recommendations that gets senior management's attention,
Automotive
Our automotive work has focused on advertising and web site usability. Segments have involved stay at home moms, hybrid drivers, and sports car enthusiasts.
